CONTENT LEAD

Job Description

We are looking for a talented content lead with a knack for creating and owning a content strategy, including the review and moderation of established content to achieve our business goals.

Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a content lead, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.

Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities

  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Conceptualise ideas that are fresh and work collaboratively to bring these to life using the latest approaches to copy, art and code.
  • Lead the content writing aspect of creative projects developing human-centric copy that deepens user and brand experience across all inbound, outbound and in-flow digital touch points including social, web, digital outdoor, experiential and eCRM
  • Edit, proofread and improve writers’ posts
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to best SEO practices
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure content team is on board
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention

Requirements:

  • Proven work experience as a content lead or content manager
  • Hands on experience with tools required for the role
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Excellent writing skills in English
  • Attention to detail
  • Good organizational and time-management skills
  • BSc degree in Journalism, Marketing or relevant field

What we offer:

  • Regular investment in training and personal growth
  • Being part of a dynamic and flexible team
  • Work with a local market leader in the business
  • Fun team-building events 

Over 200sqm of recreational indoor and outdoor facilities equipped with:

  • table tennis
  • play station
  • TV room
  • chill out area
  • kitchen and dining area
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